Video is a powerful way to captivate audiences and provide them with rich, unique experiences that convey a message. Whether in-person at an event, on-demand to a Web browser or cell phone, distributed on a DVD, or streaming live around the world, UCM's video production team can provide a custom solution to help you reach your goals.
Timelines for Projects
Promotional videos generally require 2-12 months from planning to completion, depending upon the complexity of the project, production schedule, and studio workload. We will contact you with a proposed timeline once we receive your job request.
As our production schedule fills up quickly, event videography should be requested as soon as the event date is known. The finished products of event videography can generally be delivered within a week of the event, although more complex projects (such as multi-camera shoots) can take longer.
In general, video projects have the following phases:
In the Pre-Production phase, all aspects of the project are planned out, including research, concept, script, budget, identifying talent & locations, and scheduling. A thorough pre-production phase is key to the success and timely completion of a project.
Production encompasses the acquisition of all elements that are seen and heard in the finished project. This is where large crews and all of the camera, lighting, and sound equipment come in – essentially acting out the plan that was created in pre-production.
Post-Production is where everything is put together into one cohesive product. It is at this point where what is often hours of footage is pared down into mere minutes. During this phase, partners will generally be asked to provide feedback at several different milestones, which may include:
- Assembly Edit: Essentially a “first draft” of the project. Also called a “rough cut” or a “long cut.” The primary purpose of this edit is to decide which elements work and which don’t. At this point, the decision might be made to cut entire storylines out of the project, or possibly even schedule additional shoots (called “pick-ups”) for aspects of the project that were missed or just are not working the way they were planned to.
- A series of more refined edits. Depending upon the complexity of the project, there may be anywhere from 1-10 of these. Each edit builds on the past.
- Approval to go to "picture lock": At this stage, all of the material is locked-in to its final position and timing. Since the finishing stages (audio mixing, color correction, motion graphics, etc.) rely on the edit to remain unchanged, it becomes incredibly time consuming (and expensive) to make any changes to the content after this point.
- Final Master: The finished project is complete.