Advertising delivers research-driven campaigns to build awareness of Biola and its many brands, and encourages prospective students to respond to Biola’s message. UCM's university advertising oversees the strategy, creative direction, placement, purchasing and tracking of advertising.
- Media Buying (Direct Mail, Outdoor, Online, Radio, Print, SEM, etc.)
- Consulting on advertising and marketing strategy
- Creative direction
- Budget keeping and planning
- Ad Tracking and reporting
- List purchasing