Doctor of Ministry E-mail Blast

To promote the Talbot Doctor of Ministry program—specifically the “Preaching the Literary Forms of the Bible” track—this e-mail blast was sent out to the readers of Preaching Today magazine.

Working with the advertising manager, IMC’s writing team supplied the text to this email, which was then designed by the Design Studio and sent out to 27,000 people. It was the most successful piece of direct marketing to date for the Doctor of Ministry program.