Associate Director of University Advertising and Marketing Research
562 906 4548
At Biola since:
Describe your job:
Directing marketing planning, tracking advertising results and ensuring that IMC’s marketing strategies are research-based and have a high probability of achieving enrollment growth.
Five most influential books, movies or songs:
- The Bible
- 7 Habits of Highly Effective People by Stephen Covey (Book)
- Ordinary People (Movie)
- Airplane! (Movie)
- “Hey Jude” by The Beatles
What inspires me?
Implementing a marketing strategy and seeing results roll in beyond my expectations.
The best thing about my job is:
taking piles of data and turning it into something amazing that makes everyone around me successful.
If I could be any place in the world right now, where would it be?
Laying on a hammock in Kaua’i
Most influential person in your life and why?
My wife Amy
Because I love her, she makes me laugh, and she is strong enough to fight back when I’m stubborn.
If I could pick any actor to play me in the movie of my life, who would it be?
Bob Saget (Because he excels at corny jokes and silly voices)
"Spend you time on things that could work. Spend your dollars on things that do work."
Top Three Favorite Projects I’ve worked on at Biola:
- Undergraduate 2010 Marketing Research Campaign
- Pioneering Biola’s 2009 Comprehensive SEM Marketing Campaign
- 2009/2010 Advertising Budget for graduate and undergraduate programs