Biblically Centered Education

Communication Standards

Biola’s integrated approach to marketing allows the university to coordinate all its messages to increase brand effectiveness and consistency across broad audiences. Biola’s community is asked to support the following communication standards so as to maintain uniformity and familiarity as we work towards achieving strategic efforts that will:

  • Raise Biola’s awareness, profile and university brand
  • Inform stakeholders of the university’s mission and vision
  • Ensure the highest quality of all forms of communication
  • Align with Biola’s new strategic plan
  • Meet enrollment and fundraising goals

The department of University Communications and Marketing strives to represent the University's mission with a brand that positions Biola as a distinct Christian university, known for biblically centered education. UCM is charged with the responsibility to provide the University with professional communication services in the following areas:

  • Advertising
  • Creative Production
  • Crisis Coordination
  • Events Coordination
  • Internal Communications
  • Marketing Research and Consultation
  • Media Relations
  • Magazines and Journals
  • Public Relations
  • Video Production
  • Web Design & Development

The communication standards should be applied to communications representing or promoting Biola University’s schools, its co-curricular, athletic, and outreach programs, regardless of funding. UCM should be involved at initial planning phases to develop an integrated plan for promotion; especially before any project expenses are incurred. All media queries representing, news, radio, television, or digital media should also be directed to UCM.

Examples of the communication standards apply to and include:

  • communication for external stakeholders, such as brochures, websites, posters, postcards, newsletters, multi- media presentations (DVDs, videos)
  • advertisements – design and placement, broadcast, televised, video or print
  • media requests, press releases, interviews for television, radio, news or digital media

Exceptions to the communication standards include:

  • articles for journals, magazines
  • announcements for internal campus activities
  • personal correspondence
  • authoring books

By following these communication standards, Biola will project a strong and uniformed brand complementing the excellence of our university. For service or clarification, please call University Communications and Marketing at ext. 4727.

the UCM team

Biola University
13800 Biola Ave. La Mirada, CA 90639
1-562-903-6000